Social Media Strategy & Content
Featured Project
Award-Winning Video
I adapted the “Gen Z writes the marketing script” trend to feature the dean of Susquehanna University’s Sigmund Weis School of Business. I developed the concept, wrote the script, filmed and edited the video.
Short Form Video
Susquehanna’s Career Network
I covered Susquehanna’s internship fair to showcase its alumni and employer network and the career opportunities available to students. I filmed and edited the final video.
9,073 Instagram views | 396 interactions | 32 shares
Turning Trends Into Content
Mic stand-style videos have been trending in higher education content. To leverage this trend, I developed the questions, scheduled two student employees to film and edited the final video.
22,314 Instagram views | 880 interactions | 111 shares
Trending Nostalgia-Driven Content
I identified a trend involving ’90s nostalgia, pulled photos from the archives and edited them into a video.
17,833 Instagram views | 1,143 interactions | 141 shares
68.4% of views came from non-followers.
Carousel Posts
Social Media Reporting and Performance Analysis
I report quarterly on social media performance and after specific campaigns, using data from social media management software and native platform analytics.
I use those results to identify trends, evaluate content and campaign performance, and guide future strategy.
Crisis Communications and Reputation Management
At Susquehanna University, I developed the university’s social media crisis communications plan and established procedures for monitoring, escalation and response.
I also use Meltwater for regular social listening, helping identify emerging conversations and monitor sentiment.
