About Me
I'm Kaitlin!
Hi there! I’m a Marketing Specialist with a passion for connecting brands with their audience through innovative and strategic online communication. I thrive on creating engaging content, w and leveraging digital marketing strategies to drive growth. Currently, I serve as the Digital Marketing & Communications Specialist at Susquehanna University, where I oversee a community of over 70,000 across multiple social media channels.
With an MBA from the University of Louisiana at Lafayette and a background in strategic communications and marketing, I’ve honed my skills in digital content creation, crisis communications and social media performance analysis. I’ve worked with diverse teams, from the marketing of 13 service line accounts at UPMC to working with faculty and the executive leadership team at Susquehanna University. My goal is always work with the client at hand to deliver measurable results and make an impact. Whether that’s increasing video views, growing social media audiences or telling important stories through compelling written content.
Throughout my career, I’ve had the opportunity to refine my skills in content creation, social media management and digital strategy across a range of industries, including healthcare, education and professional sports. My proficiency in tools like Sprout Social, Canva, WordPress, and Adobe Creative Suite, have allowed me to craft high-impact campaigns that align with both brand objectives and audience interests.
When I’m not at my laptop, you can find me walking my dog, working out at the gym or golfing. As a former Division 1 Softball player, being active is huge part of who I am!
Feel free to reach out if you’re interested in collaborating or have any questions!