About Me

I'm Kaitlin!

Hi there! I’m a Digital Marketing Specialist with a passion for connecting brands with their audience through innovative and strategic online communication. I thrive on creating engaging content, managing social media communities and leveraging digital marketing strategies to drive growth. Currently, I serve as the Digital Marketing & Communications Specialist at Susquehanna University, where I oversee a community of over 70,000 across multiple social media channels.

With an MBA from the University of Louisiana at Lafayette and a background in strategic communications and marketing, I’ve honed my skills in digital content creation, crisis communications and social media performance analysis. I’ve worked with diverse teams, from the marketing of 13 service line accounts at UPMC to leading a group of student creators at Susquehanna. My goal is always to deliver measurable results and make an impact. Whether that’s increasing video views, growing social media audiences or telling important stories. 

Throughout my career, I’ve had the opportunity to refine my skills in content creation, social media management and digital strategy across a range of industries, including healthcare, education and professional sports. My proficiency in tools like Sprout Social, Canva, Adobe Creative Suite, has allowed me to craft high-impact campaigns that align with both brand objectives and audience interests.

When I’m not managing digital campaigns, you can find me walking my dog, working out at the gym or golfing. As a former Division 1 Softball player, being active is huge part of who I am!

Feel free to reach out if you’re interested in collaborating or have any questions! 

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