My Work
Digital Ad Campaign Case Study
Higher ed teams report on paid social constantly, impressions, clicks, reach, conversions, etc. Enrollment leaders rarely want only those metrics, but rather the answer to: did the campaign impact a prospective student’s likelihood to visit campus? Direct attribution in Higher ed is challenging, however, this visit campaign was built to answer that question.
Social Media Videos
This video, called “Letting the Gen Z intern write the marketing script” performed extremely well and broke our shares record for a post at 532 on Instagram. I wrote the script, shot the video and edited it. This video won a silver CUPPIE Award in 2025 in the “Short Form Content” category.
This video was a part of my coverage of Susquehanna University’s 2025 commencement. We asked three Susquehanna seniors to make a phone call to their younger selves. I planned and edited this video.